Mei Lau
Brand & Customer Experience
A Toronto-based Creative Designer driving design innovation across diverse industries, I create beautiful designs with a focus on purpose and rationale.
I am currently looking for new opportunities and always open to fresh ideas. Feel free to connect with me.
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Design Archives SELECTED WORK
Foundation Wealth Partners
2026
Evolved the brand identity to create a more distinctive, modern, and cohesive experience across digital and physical touchpoints.
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Boxful
2020
Cohesive brand and customer experiences across marketing and product channels, supported by a scalable design system that strengthened brand consistency, usability,
and customer engagement.
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Purpose Digital Assets
2025
A social media design guideline for Purpose Investments’ digital asset portfolio, standardizing visual language and creative assets to support scalable marketing campaigns and a cohesive brand presence.I designed a digital platform that connects artists, venues, and businesses, enabling talent discovery, fostering meaningful partnerships, and enhancing the overall NXNE event experience through intuitive navigation.
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Charlie Banana | Procter & Gamble
2021-2023
A holistic brand refresh for Charlie Banana, unifying packaging, digital, social, and product touchpoints through a modern visual identity, sustainable packaging solutions, and an enhanced customer experience designed for the US market.
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Purpose Yield Shares | Blossom Event
2025
A branded Blossom event experience designed to drive brand awareness and investor engagement through interactive activations and gamified experiences.
Coming Soon
Opentable | Case Study
2024
Improve platform’s customer acquisition and dining experience by introducing new features.
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Purpose Investments
2024
A website redesign aimed at enhancing usability, accessibility, and content discovery while modernizing the Purpose Investments digital experience.
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Boxful Out-of-home
2019
A cross-channel marketing campaign introducing Boxful’s on-demand storage solution, helping raise brand awareness and generating over 3.5 million impressions across digital platforms.
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NXNE
2024
I designed a digital platform that connects artists, venues, and businesses, enabling talent discovery, fostering meaningful partnerships, and enhancing the overall NXNE event experience through intuitive navigation.
Read more